“Health Happens Here” Grand Opening Scheduled for October 16th at The California Museum
Innovative multimedia exhibit challenges conventional views on “health” through series of high tech video games & interactive learning stations
The California Museum announced the opening of a first of its kind in the nation multimedia exhibit “Health Happens Here” on Tues., Oct. 16, 2012. Developed in partnership with The California Endowment over a two year period, the innovative, interactive exhibit invites visitors to explore the truth about good health beyond doctors, diet and exercise.
“You don’t change the conventional wisdom about health with a conventional exhibit, and ‘Health Happens Here’ is anything but conventional,” said Daniel Zingale, Senior Vice President of The California Endowment. “It is more than an exhibit. It’s the voice of everyday Californians who know their health and their lives depend on where they live, work and play.”
The exhibit is based upon the newest statistics from the U.S. Census and Measure of America’s Human Development research, which exposed the startling fact that zip codes can predict life expectancy. The exhibit is an interactive adventure through a virtual school cafeteria, a fateful trip to the grocery store, a brush with school yard bullies, and a chance for visitors to physically navigate a city street where surroundings can be a matter of life and death.
In another groundbreaking first, visitors earn points as they interact with the exhibit that turn in to real dollars for their choice among 10 charities promoting health in California.
“California has long been regarded as the most health-conscious state in the nation,” said Richard Costigan III, Chair of The California Museum’s Board of Trustees. “Health Happens Here’ takes our state’s leadership on health to the next level, making the connections among individual, community and statewide decisions and California’s legendary quality of life.”
Designed by West Office Exhibit Design in Oakland with content created by California youth, the gallery features kid-friendly high tech games and videos throughout 10 interactive stations, where visitors play games while exploring key factors relating to health. For example, in “Fight Blight,” visitors learn how to build healthier communities by discovering how streets, houses, schools, sidewalks, streetlights, businesses, freeways, and parks can affect an individual’s health.
“As a nonprofit institution, The California Museum is dedicated to educating and enlightening over 50,000 annual student visitors with the state’s history and culture of innovation,” said executive director Dori Moorehead. “By adding ‘Health Happens Here’ to our existing programming, we are able to further that mission by redefining the concept of health in the present which will help create a healthier state in the future. By educating California’s next generation of dreamers on how they can increase their access to choices, the Museum is able to help shape California’s long-term well-being and continued status as the hub of innovation in the future.”